Then why not make it more mainstream and bring it out of it's shell? To inform the not so well informed people about our sport, it could be a great idea to add a safety procedures column in every magazine. Maybe have one full page dedicated solely towards our rules, regulations, safety, restrictions and everything pertaining to how the sport is run in as professional a manner as possible to keep non-players safe and the under agers on the side lines until they are of age.
Mind you, this kind of magazine probably won't be sitting on any magazine racks in your corner store. But instead of explaining to each and every person you encounter who enquires about the sport, why not just hand them a mag and tell them to read up?
The Distance Between Courage & Stupidity Is Exactly Nine Millimeters