It IS depending on the audience.
If we were to be presented in any media like:
Guns and ammo Magazine
We would have a much more open audience than MOST of the population of Canada. What advocates of media don't get is in most major population centres in Canada GUNS ARE BAD!!!
Thats it really.
MOST people in Canada would say simply GUNS KILL. WE DON'T WANT THEM OR ANYTHING LIKE THEM AROUND OUR CHILDREN.
I know we think it's awesome and we can point out that it's excersize and fresh air and teamwork and fun, but what they see is OMG DRESSED AS A SOLDIER AND HAS A MACHINE GUN TOO!!!
MOST people do not see the benefit to anything "gun": related.
That is a fact, sad but true.
Try doing some informal polling of people at work, school (adults who are not involved in the sport) and see what kind of reactions you get.
When I discuss airsoft people are curious but there is ALWAYS a point in which they say "thats weird".
Enjoy the true freedom that comes from being completely free of the shackles of reality.