from what i've seen they seem to have a loyal following. not all airsoft players use asc. i didn't even join these forums for the first couple of years that i played. they been doing airsoft for a couple of years now and started with just a few tm guns, but things have progressed from there. they were one of the first guys to have the tm m14 in stock back in august and that one became blastyman's instrument of utter mayhem. they don't really advertise and i don't think they need to. if you have questions just call or e-mail frank.
btw, their website just underwent a major overhaul so not everyhting is up to date. but in case you guys weren't aware, all the major airsoft retail is in alberta and b.c. interesting!