IMHO what more areas/cities need are player-driven organizations to organize events, clamp down on "problem players", mentor new players, and actively promote the positive growth of the sport.
That's what we're doing in Edmonton; http://edmontonairsoft.net/
By replacing the defunct "Edmonton Airsoft Regiment" community with a private club instead, we're making great strides towards building a core of players who are the "movers and shakers". We're getting game organizers together to ensure that games aren't scheduled over top of each other, we've gotten retailers onboard to provide benefits, and we're even working towards holding an "Edmonton Airsoft Expo" in the spring.
It's easy to bitch and moan about new players having no respect or honour; if that is the case where you are organize the established players and start to do something about it.