I dont think the sport of airsoft needs to 'explode' on to the scene or what have you.
Look at paintball.
Do you REALLY want a bunch of cheating 12 yearolds running around ruining what was once a great sport?
Word of mouth is always better as you can direct the 'word' to the people YOU know would handle the sport maturely and responsably, with a recruitment drive EVERYONE would now be aware of the game including the 50% you,we, airsoft DOESNT want.
"Whoever appeals to the law against his fellow man is either a fool or a coward. Whoever cannot take care of himself without that law is both. For a wounded man shall say to his assailant,'If I live, I will kill you. If I die, you are forgiven. Such is the rule of honor."