Canadian digital currency sounds like something out of a low budget sci-fi.
I think that Interact needs to do two things...
1) Hard Advertising, online and television. The 1/20 scale dump truck isn't doing it. They need to make some ads that show they are an option vs paypal.
2) Buy/partner with a large software company. They definatly have the IT infrastructure, its just a matter of making an easy to add environment that current paypal users can switch to. Adhere to standards and be creative with the API and they'd be good to go.
My uneducated $0.02.