We got people out this way stealing poppy boxes and shit too. It's a universally dickish planet we inhabit.
And you're right about the increase in apathy and appreciation... Shit, I haven't even seen a poppy box all week. And with BF3 and MW3 both out in the last few days, I suspect most people will be remembering on Live and PSN with their photo realistic 'ceremonies'
"War must be, while we defend our lives against a destroyer who would devour all; but I do not love the bright sword for its sharpness, nor the arrow for its swiftness, nor the warrior for his glory. I love only that which they defend: the city of the Men of Numenor, and I would have her loved for her memory, her ancientry, her beauty, and her present wisdom. Not feared, save as men may fear the dignity of a man, old and wise." - J.R.R. Tolkien